*APPROACH

MARKETING STRATEGY + MEDIA

I help companies tell their best stories. I analyze their businesses, learn about their goals, and then I formulate the most effective and creative strategies for taking their products and services to market. I develop, define, and differentiate brands. I craft powerful marketing messages that speak to people in ways they can understand and enjoy. Then I play out those messages on television, online, in print, on film and through marketing events. The integrated, multimedia marketing campaigns I deliver work, because the media I create is stylish, exciting and fresh, and every creative choice I make is informed and inspired.

TEAM BUILDING + LEADERSHIP

As a leader, I am passionate and proactive. At the onset of new projects, I pick my team carefully and set clear expectations. I inspire people to be their best and push their limits. I help develop skills and realize potential. When problems come up, I respond with swift, calculated action, then I make sure we do better next time. In the agency world, I brought together people and creative elements to deliver projects for nationwide and global companies. I’ve led incredibly talented teams in the making of high-end TV commercials, reaching 90 million+ homes across the country. I’ve led film crews through the filmmaking process, from funding to scripting, to directing and special effects. And I’ve built successful business relationships on the east coast and the west coast, and abroad from London to Seoul. No matter the project, I ensure every meeting I lead is productive, and every deadline is met. And I always look for new ways to improve workflow and achieve greater results.

WRITING + CREATIVE DIRECTION

Every campaign begins with an idea. So I lead brainstorming sessions with companies and creative teams to help develop those ideas. I bring new and different perspectives to the table because it makes for better work and richer experiences. Then I lead teams of writers and artists through the creative process of bringing ideas to life through content marketing. I write and direct campaigns that energize and educate. I create media to reach consumers, internal audiences, businesses, and the press, across the country and around the world. And I design brand experiences that make meaningful human connections while supporting key business objectives.

PITCH MEETINGS + PRESENTATIONS

To build successful, long-lasting relationships, you must earn people’s trust. So from our very first meeting, through every project and beyond, I make sure my constituents know they can always count on me. I pitch my capabilities and company with confidence. I present new ideas in entertaining ways that make people excited to buy in and get involved. I develop creative business proposals to explain how my campaigns will work. I listen carefully, communicate effectively, and deliver results that generate new business year after year. I also write and direct sales presentations on behalf of other companies. And I’ve successfully collaborated with major brands across all industries.